Brunei, Borneo Bulletin, Inglês


Beyond World Creativity and Innovation Day, Brunei’s creative scene deserves year-round attention

Creativity isn’t something you can pin down with a simple definition. It can be everything from painting a mural to figuring out a new way to tackle a problem, or even coming up with eco-friendly solutions. The impact is huge – on the economy, society, and the environment.

That’s why the United Nations picked April 21 as World Creativity and Innovation Day, a day to celebrate all the cool ways creativity makes our world better. It’s about spreading the word on just how important creativity is for human progress and encouraging more of it in all sorts of areas.


In this small corner of the globe, Brunei Darussalam is definitely no stranger to creativity.

Indeed, the people of Brunei know that there’s a growing community of individuals who are quietly making waves by combining traditional craftsmanship with modern innovation. On top of that, the arts scene is thriving, with local artists, filmmakers, and musicians gaining more and more recognition.

As the world marked World Creativity and Innovation Day, we thought it’d be a great time to spotlight some of the short films made by Brunei’s own talent that offer a unique perspective on Hari Raya Aidilfitri.

These gems were produced by local businesses, and with the buzz of festivities still in the air, they’re sure to add to the celebratory spirit.


First up is a short titled Macam Filem Raya. It’s the ultimate Meta experience, blending the usual festive themes with a dose of humour and a sprinkle of suspense. This short film has it all: comedy, trending topics like artificial intelligence prompts, and even a dash of TikTok-inspired humour.

What sets it apart is its self-awareness, beautifully captured by Fecks, especially in the car ride scene. It’s a true reflection of the station’s knack for staying current while delivering quality entertainment.

Then there’s also Raya for All, a short film about an editor, swamped with work and feeling the pressure of looming deadlines, overhears her colleagues chatting about their plans to head home for the Hari Raya holidays. She feels a pang of sadness, knowing that her workload will keep her from seeing her own family during this festive season.

Screengrab images from ‘Raya for All’. PHOTOS: BORNEO BULLETIN 

But rather than wallowing in disappointment, she decides to take matters into her own hands. She gathers her fellow co-workers who, like her, can’t go home for the holidays, and they create their own celebration at the office.

What started as a gloomy situation turns into a heart-warming gathering, as they transform the office into a home away from home, complete with festive decorations and shared laughter.

Another video Perubahan Di Hari Raya is all about bringing on the laughs as local comedian Najib takes viewers on a rib-tickling journey comparing Raya then and now.

Expect plenty of witty banter on everything from the evolution of Raya treats to the art of gossiping and the classic questions we all hear during the festive season. It’s a fun-filled ride with a side of social commentary that’s sure to leave you chuckling.

Next up is Mari Mei-Riah Raya, which has definitely made it to our top favourites list this year as a Chinese Muslim revert wife dives headfirst into the world of Hari Raya celebrations with her husband.

It’s a heart-warming tale that explores relationships and the beauty of embracing different cultures during this festive season.

It’s a clever mix of fast cuts and a light-yet-profound message, keeping it both entertaining and meaningful. Trust us, it’s a short film that strikes the perfect balance between fun and thoughtfulness, making it a joy to watch from start to finish.

And now, cue the drum rolls for the pièce de résistance, a cinematic masterpiece that tugs at the heartstrings for myself like no other – Bayangan Syawal Lalu.

Get ready to grab the tissues because we’ve got a tearjerker on our hands! This cinematic gem not only hits you right in the feels but also serves as a gentle reminder of the irreplaceable role our parents play in our lives.

Sure, the storyline might seem like a familiar tale, but what sets this apart is how Ctrl+, the local company behind the video and story board, puts their own spin on it. They weave in a nostalgic element that adds a whole new layer of depth to the narrative.

From the impeccable acting to the stunning set locations and shots, every aspect of this short film is executed with sheer brilliance, leaving us all in awe.


Brunei’s creative scene is bustling with talent, and it’s about time we recognise and support it. Take a look at these incredible visuals and the innovative storytelling in this year’s Raya videos – they’re proof that Brunei’s creative industry is thriving and not just catching up – it’s setting its own creative course.


But why should we keep this appreciation to just one day a year?

Creativity is clearly alive and well in this corner of Southeast Asia, and it’s only getting better from here. Brunei has artists, filmmakers, and storytellers who can go toe-to-toe with the best from anywhere.

So, let’s keep the spotlight on our local creatives and give them the support they need to shine, not just during World Creativity and Innovation Day or Hari Raya Aidilfitri, but all year long. – Adib Noor & Izah Azahari


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